Revista de Gestão , Open Access
Issue(s) available: 26 – From Volume: 25 Issue: 1, to Volume: 31 Issue: 2
Volume 26
Perceived overqualification and leisure crafting of immigrants: the moderating role of acculturation
Harun Sesen, Senay Sahil Ertan, Gözde Inal CavlanThe aim of this research is to investigate the association between perceived overqualification and leisure crafting in the context of immigrants. Drawing on the cross-cultural…
Enabling consumer reciprocity through voucher campaigns
Juliano Domingues da Silva, João Otávio Montanha Endrici, Thiago Brusarosco FerreiraThis study proposes that reciprocity appeal may influence consumers helping behavior. The authors suggest that this influence depends on the target of reciprocity (direct vs…
Amaro's business model innovation: DNVB or platform?
Wellington José da Silva, Giselle da Costa Araújo, Adriano Rehder, Marcelo Caldeira PedrosoThis teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's…
Pro-LGBTQIAP+ counterintuitive communication toward the consumer
Taís Pasquotto Andreoli, Bárbara Assis VieiraThe study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause.
What the eyes don't see, the heart doesn't buy: the Premium Motors case
Guilherme Henrique Vieira Noveletto, Jailson Lana, Raul Beal Partyka, João Roberto Rocha LemosThis teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership.
Training as a facilitator for Industry 4.0
Vito Di Sabato, Radovan SavovThis paper studies the impact of certain characteristics of companies to training programs in the Industry 4.0 (I4.0) context. Partial objective is to rank the main human…
Women in mining: from subtle barriers to open prejudice
Sabrina Silva Valadares, Antonio Moreira De Carvalho Neto, Carolina Mota Mota-Santos, Daniela Martins DinizThe core of this study is women in mining. The aim of this study was to analyze the perception of women, about their work environment, their career, the human resources policies…
A life-saving collaborative network: repairing ventilators in Brazil
Luis Vasconcellos, Fernando Coelho Ferreira, Carlos SakuramotoThis paper aims to investigate the formation of an inter-organizational collaboration network that made it possible to repair 2,516 mechanical respirators that were inoperative in…
Bouncing between screens: social TV and Brazilian NBA audience
André Luiz Maranhão de Souza-Leão, Bruno Melo Moura, Fernando Sacic Carneiro-LeãoSports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis…
ISSN:
2177-8736Online date, start – end:
2018Open Access:
open accessEditor:
- Adriana Marotti de Mello